​THE X3 LAUNCH AT BMW TORONTO
​Digital, Print and Event Campaign at BMW Toronto to Launch the ​All-New X3 to the public.
THE ALL-NEW X3
The primary goal of the campaign at BMW Toronto was to generate excitement and interest in the new 2025 G45 X3, aiming to drive sales. The event successfully attracted a large crowd and resulted in multiple sales, showcasing its effectiveness. The unveiling not only highlighted the vehicle's features but also created a strong buzz around the model, ultimately helping achieve a significant number of conversions that day.
SOURCING THE X
To enhance the experience, I sourced all three previous generations of the X3, setting them up for display alongside the new 2025 G45 X3. This allowed attendees to compare the evolution of the model firsthand, adding depth to the unveiling and enriching the overall experience. By showcasing the progression of the X3 lineup, BMW Toronto highlighted the new model’s improvements, making the event more engaging for potential buyers.
THE WORKS
The marketing campaign for the 2025 G45 X3 at BMW Toronto was truly successful due to the integration of both digital and print content. The carefully crafted materials resonated with the audience, helping build excitement and engagement. This cohesive approach not only showcased the new model but also enhanced the event experience, making it memorable for those attending. The combination of digital and print marketing played a key role in driving attendance and converting interest into sales.
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